Sunrisers Hyderabad

Social media campaign

Sunrisers Hyderabad is one of the top teams from the Indian Premier League (IPL). They were fresh off a victory and wanted to capitalise this for a fan base that would mirror that of other teams.

For the 2017 IPL, we decided to capitalize on their position as defending champions and thematised “Rise of Orange” as the campaign thought to weave in the primary colour of the team. The line also impressed upon how the team is set to take on the IPL, being a team on the rise and the one to look out for.