Wrangler

Website revamp

What started as a product showcase page turned into a complete website revamp. Wrangler formerly had only a bare and functional website that was clunky to navigate through. In an effort to design a website that befit the brand’s sense of style and legacy in denim, we pitched to refurbish the website with a focused design philosophy - visually striking, simple and clean.

One of the suggestions was to make the season’s collection the hero of the home page, as you can see here, reducing the need to create individual pages for the same.