Love n Legacy

Branding and packaging

Branding is a great way to scale your design thinking, which I learned while crafting the brand identity for Love N Legacy, an online jewelry brand.

The logo is indeed a favorite of mine, trying to capture the shape of a diamond while also juxtaposing it with the symbol for love, while the detailing of the collar showcased its urbane origins. The design philosophy was to keep it premium yet clean, ushering in the modern era of e-commerce brands.