Isobar Orange Cancy

Branding

Orange Candy, as the name suggest, is a nod to the bittersweet aspect present in all that is art. We incorporated this in the logo, by drawing an allegory between a slice of orange and the cinema reel.

The colors we have represented also are in tandem with our vision and motif. The orange color represents the Isobar theme, while the gradually changing shades coloring ‘CANDY’ represent our variety in video production, as well as the quintessential candy palette. At the center is the ‘PLAY’ triangle logo, which, as per its universal connotation denotes playing films/videos/motion pictures.